UK / ɑɑt daɑɑrekɑn / US / ɑärt də-ɑrek-shən
1. Action of imagining, creating, and supervising all the features having a subjective impact on a space.
2. Integrating all aesthetical and sensorial aspects of a project.
3. Succession of acts and decisions needed in order to design universes, bring them to existence using the right materials and turn them into genuine life places.
An Artistic Director is the person able to achieve consistency while relying on the specific skills of the other architectural disciplines, artisans, and collaborators in order to deliver true living spaces.
My work is ever-present storytelling. Whether it’s the landscape, architecture, interior, styling, furniture all the way to construction details. They were all born from a long process and studies.
Artistic directors rely on the expertise of architects to guide them in the feasibility of projects. Architects provide technical and practical solutions to bring clients requests to life in the chosen artistic direction. We need to exchange extensively on the functions, interactions, style, composition, aesthetics of all living and technical spaces.
The landscape style is determined by the style of the indoor space, the pre-existing outdoor conditions and how the space will be used. The entire project must follow the same direction. This artistic direction infuses all stakeholders with its unique vision.
Today, an outdoor space in any location is totally inseparable from the neighboring indoor spaces. We like taking our clients out to nurseries and have them experience the actual plant volumes, sizes, interactions, proportions, and textures for them to envision and appreciate the vegetal part of our study, it works better than the best mood boards, notes, pictures, and drawings.
FOOD & BEVERAGE
The finality of Art Direction is to create true artful living spaces and to consider all the aspects of a living experience. Food is an important part of many human interactions. When we work for restaurants, it is paramount that the Art Direction includes the menu, the tableware, dishware and, of course, the dishes themselves.
The project must generate dialogue between all stakeholders to ensure that the structural and technical aspects, perspective lines, lighting effects, materials used, whether natural or new, works of art, soundscapes, music, textiles, furniture, objects, even the scents and logo, will be compatible and complement each other.
The consistency even extends to the dress code for the site in the case of a hotel, restaurant or beach club. In order to choose the many different elements and components: color panel, textures, materials, art pieces, lighting, smells, furniture, accessories, etc. A global view is needed, all this will give its identity to the project.